14 ROLES

Before you hire someone to be the system.

Most founders solve a systems problem by hiring a person. Sometimes that is exactly right, and these pages say so plainly. Sometimes it just moves the bottleneck to a new desk. Here is how to tell the difference.

EnablementWhat A Fractional COO Does (And When You Need One)A fractional COO buys judgment and authority two days a month — not hands. The real scope, the market rate, and the honest test for whether you need one.EnablementWhat Is An Integrator In Business? Role, Cost, And TestAn integrator turns a visionary founder into a functioning company. What the role covers, what it costs, and the honest test for whether you need one yet.EnablementWhat Does An EOS Integrator Do? The Role, In PracticeInside EOS, the Integrator runs the company while the Visionary points it. Here is the real scope, what it costs, and the thing that has to exist first.EnablementChief Of Staff vs. Operations Manager: What Each DoesOne extends the founder; one owns the operation. They are hired for opposite shortages and confused constantly. Here is the test that separates them.ExecutionShould You Hire An Operations Manager? Honest AnswerAn operations manager runs your operation — which requires one to exist. The real scope, the loaded cost, and the five-item test for whether you are ready.ExecutionWhat Does An Operations Consultant Do? Scope And CostAn operations consultant diagnoses your operation and tells you what should change. Whether that is worth buying depends on one thing you already know.AutomationWhat Is A Business Systems Architect? Do You Need One?A business systems architect designs how your tools, data, and workflows fit together. The question is whether that design job is continuous or done once.OutreachWhat A Marketing Operations Manager Does, And WhenNot a marketer. The person who owns the machinery underneath marketing — queue, calendar, routing, attribution — so publishing stops needing inspiration.PipelineWhat A Revenue Operations Manager Does In A Small FirmRevOps owns the system revenue moves through: stages, handoffs, definitions, forecasting. A real role, and usually hired one company-stage too early.ExecutionWhat A Director Of Operations Does, And When To HireA layer above an operations manager: owns how the business runs, not whether this week ran. The gap between the two titles is authority.RetentionWhat A Customer Success Manager Does For A Small FirmThe first person whose job is the client after the sale. Whether it works depends on whether they get a health signal or only a list of accounts.AutomationShould You Hire An Automation Engineer? Honest AnswerSomeone in-house who builds and maintains your workflows. The question is whether you have ongoing build work, or a finite project wearing a job title.TelemetryDo You Need A Data Analyst, Or Better Instruments?An analyst answers questions you ask. Most founder-led businesses have six recurring decisions and no number that reaches them — that is a different job.EnablementShould You Hire An Executive Assistant? A Real TestOne of the highest-leverage hires a founder can make, and the most expensive possible answer to work that exists because nothing moves information.

The hire works when there is an architecture to run.

It fails when the hire is the architecture — because then they inherit the job you were trying to leave. The OPERATE Report tells you which situation you are actually in.